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With that said, below are reasons why business cards are still important.
1. EASE OF SHARING CONTACT DETAILS
Business cards continue to circulate because of their ease deliverance of contact information. A business’s contact details are pivotal to customers. The card carries personal contact information such as phone numbers, email addresses, etc. Its small size makes it convenient to put in a wallet or office drawer. The recipient can find the details of the company quickly.
2. EFFECTIVE DIRECT MARKETING TOOLS
Search engine optimization, email marketing, and paid media all do a credible job attracting leads and potential customers. Still, they’re not as productive as an in-person meeting characterized by handshake and business card exchange.
With business cards, you can’t miss an opportunity to establish a valuable business connection whenever you encounter a potential lead may it be at industry conferences, tradeshows, airport lounges, and so on. Business officials looking to oversee competition have to carry several business cards in their pockets or laptop bag so that they don’t miss the opportunity to market their business whenever they encounter a prospect.
3. HELP BUILD TRUST IN YOUR BRAND
Due to the intense competition in the market, customers need to trust a business and its products. Lack of confidence in the company’s products can be the beginning of its downfall. However, the issuance of business cards can help customers to build trust in a particular business.
The process leading to the sharing of cards involves personal greetings and the exchange of healthy words, which helps build a significant level of trust. Furthermore, an adept graphic designer is well-versed in integrating colors in the card design to elicit trust.
CONCLUSION
Business cards have maintained their relevance in today’s digital world. The cards help create a good personal connection with customers. It’s a marketing tool to develop trust, brand and deliver a message to the prospects.